'Winning Wine Export Sales - Understanding the UK market and making the most of on-line media'

Brintex has announced the addition of a new element to the London International Wine Fair for 2010 - the 30^th Anniversary LIWF Conference will take place on Monday 17^th May   at ExCeL from 12.30-4.30pm.  

With high profile speakers including Jancis Robinson MW, the half day conference will be a practical forum which will ensure that delegates are provided with usable advice and ideas that can put into practice not only at the Fair but as they develop a presence in the UK market. Organised in partnership with Punch Events, a new company formed by Judy Kendrick and Hazel Murphy, the line up of speakers includes top UK and international wine trade experts from various sectors.

The opening session will start with an overview of the state of the wine world, covering all aspects from logistics to the end consumer, and will go on to tackle general and specific issues relating to export and in particular the UK market.  A timely presentation of what is a challenging environment but not one without potential and opportunities for those who dare.

The second part of the afternoon will focus on new ways of getting noticed on-line through social media and social networking. Journalism is changing, as are ways of communicating your sales message in an ever crowded market place. There will be advice on how to maximise opportunities and case studies of just what can be achieved on the internet from the people who know.

The confirmed line-up of speakers includes:

Jancis Robinson MW OBE, www.jancisrobinson.com

David Cox, director Europe, New Zealand Winegrowers

Robert Joseph, international writer and communicator

Arend Heijbroek, global industry specialist, Rabobank

Vicki Arnold, general manager, Glaetzer Wines, Australia

Ryan Opaz, founder, Catavino Marketing

Andre Gregson, founder, Media 140

Carlos Fonseca, Quinta das Cerejeiras

James Murray, exhibition director explained: "This conference is designed to be a 'how to do it, nuts and bolts' affair, ensuring that businesses that are new to the UK market are fully equipped to tackle this dynamic yet challenging market. Delegates will also benefit from an invaluable insight into the power of social media, an integral route to global wine sales.  This really does add real value for many of our exhibitors and visitors and we hope that this will be helpful in ensuring that the LIWF is a commercial success for them."