About 3,000 on-trade visitors come to the Fair each year. They
are mostly the owners, wine and spirits buyers and staff of
restaurants, bars, hotels, clubs, pubs and
contract catering businesses.
They know that it's important to spend time sourcing new
and interesting wines to offer their customers, and that the Fair
is perfect for doing just that. Here are a few ideas of what the
LIWF can do for you:
- Sommeliers Wine Awards tasting - try all the medal winners and
finalists in the 2010 Sommelier Wine Awards.
- Experience - meet the actual winemaker of wines that you serve,
or want to serve in the future. Brilliant first-hand
knowledge.
- Network - some of the world's leading sommeliers and
restaurateurs are doing business at the Fair, who will you bump
into?
- Training - why not organise a trip for your new staff?
Improve their confidence, tasting technique and wine and spirits
knowledge.
Clearly, this is the tip of the iceberg. The important
thing is that you make sure that you make time to be there. Plan
your day in advance and you'll be amazed how much you can profit
from time spent at the LIWF.
To register for a free visitor badge, click here.
