We're
excited to announce the launch of a brand new feature at this
year's LIWF.
Recently we've seen a massive change in the way people
communicate about wine, as blogs, Twitter, and general social
networking become increasingly more important. The London
International Wine Fair has got on board with these developments
with the launch of our Twitter account
and our Facebook fan page (Search for 'London Wine
Fair' in Facebook)
Seminar Schedule (stand D60)
Tuesday, May 18th, 2010
10:00 Social Media 101 for Wineries
11:00 Winery Collaboration with Quevedo and O-Vineyards
13:00 Events on Adegga.com
14:00 Winefindr Showcasing New Wine iPhone Application
15:00 2010 EWBC Launch with Willi Klinger of the Austrian Wine
Marketing Board
16:00 Thierry's Wine Blending Session
Wednesday, May 19th, 2010
10:00 Blogging 101 for Wineries
11:00 Personal Branding for Wine Professionals
13:00 Documentary Film Maker, Zev Robinson, discusses Social
Media and Video
14:00 Carlos Fonseca of Sanguinhal on Social Media for
Wineries
Thursday, May 20th, 2010
10:00 APCOR educational session on detecting wine faults
11:00 Viniportugal's Announcement of Live Blogger Press
Trips
12:00 Vintae Tasting of their Guerilla Wines
13:00 Lists on Adegga.com
15:00 Live Blogging - Bring something to share!
The "Access Zone", a 60m2 area (Stand D60) located at the west
end of ExCeL is a bloggers' paradise, offering wifi and
powerpoints, along with useful seminars on how to kick-start the
interactive conversation and engage consumers in social media.
We're thrilled to have two of the most prolific wine trade social
media gurus on board for this activity; Ryan and Gabriella Opaz of
top blog catavino.net, who will invite fellow bloggers to join them
in hosting onstand tastings, as well as making videos
on-site.
Catavino are in the process of recruiting bloggers and producers
to co-host social media presentations in "The Access Zone". If you
are interested in joining them, please email Ryan Opaz on contact@catavino.net with a
100 word pitch.
"The Access Zone" is open to bloggers and interested parties
alike throughout the duration of the LIWF. Look forward to seeing
you there - in the meantime follow @londonwinefair on Twitter
for more updates.
