'Winning Wine Export Sales - Understanding the UK market and
making the most of On-line Media'
Introducing the The 30th
Anniversary LIWF Conference - a brand new event taking place
on MONDAY 17th MAY (the day before LIWF opens) at
ExCeL.
The conference will be a practical
forum which will ensure that delegates go away with usable advice
and ideas that can be put into practice not only at the Fair but as
you continue to build exports to the UK.
The confirmed line-up of speakers
(click on names to read biogs) includes:
- Jancis
Robinson, OBE MW, www.JancisRobinson.com
- David
Cox, director Europe, New Zealand Winegrowers
- Robert
Joseph, international writer and communicator
- Arend
Heijbroek, global industry specialist, Rabobank
- Vicki
Arnold, general manager, Glaetzer Wines,
Australia
- Ryan
Opaz, founder, Catavino Marketing
- Ande
Gregson, founder, Media 140
- Carlos Fonseca, Quinta das
Cerejeiras
Whilst there are many conferences at other similar events, many of
them focus on the big picture, future thinking and statistics. This
conference is different because it will be a direct 'HOW TO
DO IT, NUTS AND BOLTS' affair, ensuring you are fully
prepared to tackle this dynamic yet challenging market. You will
also gain an invaluable insight into the power of social media, an
integral route to global wine sales.
Delegate places are limited to 200 and are charged at the
following rate:
Single
Delegates @ £195 + vat
Multiple Delegates (5
or more) @ £175 +vat per person.
The Session Programme
12.30 - 14.00 The Nuts and Bolts of the UK Market:
The opening session starts with an overview of the state of the
wine world and goes on to tackle general and specific issues
relating to export and in particular the UK market,
featuring:
The Global Overview Arend
Heijbroek, Rabobank
A factual look at how the world of wine looks today and what are
the challenges for the future: is there too much wine being
produced for insufficient markets? Arend will provide a unique
insight into the state of the global market and what to expect
next.
It's not as easy as you might
think! Vicki Arnold, Glaetzer Wines
Exporting and what you need to know. Vicki will talk first
hand about the challenges of getting her wines into a country the
other side of the world - the logistics and also the
pitfalls.
Don't forget the consumer
Robert Joseph, writer and communicator
Who drinks wine and when; what influences their buying decisions?
Robert was described by Decanter Magazine as one of the 50 people
in the world who would be influencing wine drinking in the 21st
century, so very well placed to comment on how to understand that
all important link in the chain… the consumer.
The UK market, is it really that
complicated? David Cox, Zealand
Winegrowers
David will lend his wealth of experience to expand on the UK market
supply chain, margins, wine styles and pricing in different
sectors. He'll cover the different routes to market - finding
an agent / selling direct - and the rules of marketing;
including positioning, presentation, PR and media.
14.00 - 14.30 Refreshments & Networking
14.30 - 16.30 Building your Business from the Comfort of your
Office Chair
During the second session, you could not have a better
line-up! Leading industry figures will help you to transform
your communication, using social media & social networking to
enhance your offering and awareness.
Managing the transition from printed media to
on-line journalism Jancis Robinson MW
What this means to Jancis and for the press in general and how her
audiences have changed.
The future of communication through Social
Media Ryan Opaz, Catavino Marketing
Following his recent appearance at Wine Future (amongst many), Ryan
is guaranteed to give a thoughtful and enjoyable insight into how
to use the internet to promote your brands.
Social Media in Action
Carlos Fonseca,
We will present you with a real life success story - visit the
producer, taste his wine, interact over the internet and find out
how he achieved success.
Harness the Power of Social
Media Ande Gregson, Media 140
Ande will illustrate how social media can transform a good business
in to a hugely successful enterprise.
